Spring has arrived in a world that is still in the grip of the COVID-19 epidemic. However, the epidemic is clearly on its retreat in China and the nation’s food and beverage suppliers are celebrating this with an outburst of pink-coloured products. This blog does not require a lot of explanation; the pictures speak for themselves. Moreover, this post is a good overview of China’s most popular foods and drinks at this moment.
Shipin Puzi (nuts, seeds, etc.)
Xiangpiaopiao, the top manufacturer of the immensely popular milk tea
Bee & Cheery (Baicaowei) (snacks, candy)
Hsufuchi (candy, biscuits)
A commendable number of international brands is participating in this pink spring campaign.
Eurasia Consult Consulting can help you embed your business in Chinese society.
Peter Peverelli is active in and with China since 1975 and regularly travels to the remotest corners of that vast nation. He is a co-author of a major book introducing the cultural drivers behind China’s economic success.