I started learning Chinese when I was 14, spontaneously. Years later, this resulted into a PhD in Arts (Leiden University; 1986), 10 years of working and living experience in China as a representative of a Dutch firm and a marriage with a Chinese partner (1984).
To mention just one important period: I was one of the first Western students allowed to enter China in 1975 to study there for a year. That was such a unique experience, that I have written a book about it.
From the day I joined the Gist-brocades, I picked up an interest in food, not just the final product, but also how it is produced, with an emphasis on ingredients and formulation. Once more combining that interest with my China passion, I became an avid student of the cultural and societal function of food. Just two randomly chosen photos from the late 1980s, participating in a brewing trade fair, promoting our enzymes and during a bakery test, showing the advantages of our yeast and flour improvers.
During my period as a rep, I gained experience in all aspects of doing business in an emerging market like China: marketing and selling finished products, negotiating licensing and joint venture projects, lobbying at relevant government organizations, etc. During my work at Gist-brocades (now part of DSM) and as an independent consultant, I became fascinated with organization theory. This has led to a second PhD in Business Administration (Erasmus University Rotterdam; 2000). I joined the School of Business & Economy of Vrije Universiteit Amsterdam on a part time basis (2001)..
In this blog, I hope to blend all those ingredients into a savoury soup about China, the Chinese food industry and how the organization of that industry differs from the West, in particular the influence of China’s traditional culture.
I spend about 3 months a year in China and my travels are certainly not restricted to the major cities. Check out my blog about my trip through South Gansu and North Sichuan in September 2019. I check out every supermarket or other retail outlet that I encounter during these travels to stay abreast of what is available in different regions of this vast nation.
Interested in my academic activities?
You can conveniently access my academic work by scanning the QR code of my ORCID ID.