If food is such a great means to create cross-cultural cohesion, perhaps the UN should pay more attention to finding ways to solve international conflicts with food.
Vrije Universiteit (VU) Amsterdam held an International Day yesterday; a very successful event.
All countries in which any faculty of the university has partners were advertising themselves on stands.
While the staff of the International Office and those responsible for focus countries like myself (for China, obviously) were present to help students interested in studying abroad with information, the key persons yesterday were the foreign students studying at VU University who volunteered to occupy their country’s stands from noon to 5 pm.
Some of them wore traditional garments, while others had brought musical instruments. Combined with the national flags and posters, all this was good for a colourful event.
If I were to name one single aspect that was shared by all stands it would be: food.
The students had, per country, been given a certain budget with which they could purchase foods and drinks from their country to attract visitors. Fortunately, there are plenty of smaller and larger shops in Amsterdam specialising in national delicacies from all over the world.
This proved a perfect ruse to create traffic to the stands and the event as a whole. Walking over the floor of the event was a genuine eating spree for the students, who, while munching on an unknown delicacy, leafed through brochures to see if they could find something of their liking.
Not only the visiting students, but also the students at the stands regularly visited those of other countries to chat, and . . . to have taste of the other’s cuisine.
Confucius > food > political aspirations
During the 2018 meeting of the Shanghai Cooperation Organization in Qingdao (Shandong, the province that is also the home of Confucius’ birth town Qufu), the Chinese hosts served dishes from the so called Confucian cuisine. That is a fine combination of region marketing and linking traditional Chinese philosophy to China’s modern global aspirations.
Not only cuisine
Nations not only meet by mixing their cuisines. They can also form interesting combinations of popular manufactured foods; like the Chinese Yeshu coconut drink in this picture matches well with most famous of Dutch candies: drop (liquorice).
Chinese food and culture in a Dutch school cantine
The Hague University of Applied Sciences had a Chinese food theme in its main cantine in June 2016. Yet another way of positively reinforcement mutual understanding through food.
Food tears down borders
This blog includes a great post introducing the way China is using its food industry to create transnational regions, with Xinjiang (Chinese Turkestan) and Kazakhstan as an example. Follow the link to read all about it.
Eurasia Consult Consulting can help you embed your business in Chinese society.
Peter Peverelli is active in and with China since 1975.