Hunan cuisine, known in China as Xiang Cuisine, Xiang being the literary name of Hunan Province, is one of China’s more famous cuisines. It is characterised by its liberal use of chili peppers and garlic, but also by its use of very fresh ingredients. A typical way of preparing and serving dishes in Hunan is the ‘dry pan’ (ganguo). Those dishes are served in an iron pan on a fire to keep it hot.
Hunan’s capital Changsha is foodies’ paradise. As a patron of this blog, you know that food is the central concept of Chinese culture. Food is available in abundance everywhere. However, there are still cities in China that even Chinese refer to as places to go for food lovers, and Changsha is one of them.
Changsha is also very centrally located in the heart of China. In Europe, all roads may lead to Rome, but in China they lead to Changsha. Changsha is a major infrastructure hub. This highly facilitates the export of the local cuisine to all corners of the nation, and beyond its borders. However, in this post, I will restrict my story to the situation of Hunan cuisine within China in 2024.
Regions
In an earlier post, I introduced the major food regions of China. The following table shows the percentage of Hunan restaurants in China in each region.

These figures confirm that fire food is still more appreciated in Southern China than in the north.
Cities
At a lower level, Chinese cities are catogorise by function and size. First tier cities are the cities directly under the State Council (Beijing, Tianjin, Shanghai and Chongqing). New first tier cities are the capitals of provinces and autonomous regions. The remaining cities are categorised by size. The following table shows the percentage of Hunan restaurants per urban category.

We can see that Hunan cuisine is most popular in regional capitals and smaller regional cities. A possible explanation could be that cities in the south of China tend to be smaller, with the largest cities concentrated in the north. E.g., of the four first tier cities, only Chongqing people prefer spicy food.
Province/autonomous region
I am also adding a map indicating the number of Hunan restaurants per province and autonomous region. Dark red indicates a higher number.

The top regions, Hunan (obviously) and Guangdong are indicate with percentages, 19.6% and 17.8%, respectively. Guangdong is a special region, adjacent to Hong Kong, where many emigrés from other parts of China are living. I presume that Guangdong is the home of quite a few people from Hunan.
I could go even deeper, including, e.g., the regional distribution of the various Hunan restaurant chains. However, that information would be unsuitable for a post like this. However, I will be able to provide an in-depth study upon request.
Peter Peverelli has been actively involved in and with China since 1975 and frequently travels to the most remote regions of that vast nation. He is a co-author of a substantial book that explores the cultural factors that have contributed to China’s economic success. Peter has been involved in the Chinese food and beverage industries since 1985.