Today I am introducing a new type of post: a short report on a very specific issue that I believe to be of lasting interest.

I am starting with a recent example of co-branding Chinese style.

It is a cooperation between condiment maker Hubang’s chili sauce and Langxianwei’s potato swirls, resulting in a new co-branded product: chili flavoured potato swirls.

An interesting cultural aspect of this case is that the co-branding is also implemented in the logo, as is shown in the left side of the picture.

Peter Peverelli is active in and with China since 1975 and regularly travels to the remotest corners of that vast nation. He is a co-author of a major book introducing the cultural drivers behind China’s economic success. Peter has been involved with the Chinese food and beverage industries since 1985.