Food is a core aspect of Chinese culture. Although Chinese are spending less and less time in the kitchen, they still have the same high expectations for flavour, texture, nutrition, etc., of their meals. This makes the Chinese market for meal replacers very different from that in most Western nations.

The Chinese market for meal replacers is therefore even more promising in terms of profits. Chinese customers expect the highest quality ingredients and they want them fresh. They also like to be regularly triggered by new flavours.

This mini-blog shows the historic and projected growth of this market (unit RMB 100 mln): double digits for several years to come, with interesting niche segments.

Peter Peverelli is active in and with China since 1975 and regularly travels to the remotest corners of that vast nation. He is a co-author of a major book introducing the cultural drivers behind China’s economic success. Peter has been involved with the Chinese food and beverage industries since 1985.