One of the most influential events in the Chinese food ingredients market is Food Ingredients China (FIC). The main show is in Spring, late March – early April, in Shanghai, followed by a more modest Autumn Show in November, in rotating venues
When you regularly zoom in onto this blog, you probably know this already. What you may not know is that I have been personally present at the birth of this trade fare more than two decades ago.
What then still was the Food Additives Branch of the China Food Industry Association organized China’s first food ingredients show in a hall of the Beijing Military Museum in 1991. It was simply a few rows of tables, on which the producers exhibited samples of their additives.
I was the representative in China of Gist-brocades (now part of DSM). The Association asked me to give a speech in the lecture series that was held alongside the show. I talked, in Chinese, about the latest trends in food ingredients, in particular the need for more natural ingredients.
The Branch is now an independent association: the China Food Additives Association (CFAA). FIC is already the world’s second largest trade fair in this business and has grown into a fully international event, where all serious Chinese players and multinationals meet.
The Chinese food ingredients industry has been the fastest growing for many years now, as is shown in the following graph produced by Mcinsey.
FIC is literally a mine of information and you cannot afford not getting the utmost from the show. What better way there is than to let the person who oversaw the beginning of FIC assist you?
Do you need information about a certain ingredient, or ingredient type?
I can interview companies exhibiting such products at FIC and complement my findings with data from our huge in-house database of the Chinese food industry.
Perhaps you have a more general interest in trends, innovative products, or what is the current talk of the town?
Westerners who speak Chinese fluently are the best equipped consultants in the business. Chinese are intrigued by being able to talk freely to a foreigner using their own language. They open up and will freely provide much more information than you can obtain using a local intermediary.
Do you want to see what your competitors are up to, without them knowing that you are monitoring them?
I am a neutral person, walking around on the floors only representing myself. While doing so I watch, listen and analyze, simultaneously.
You may want to walk around the floors in the company of THE expert in Chinese food ingredients at your side
Past experience shows that the efficiency of doing whatever it is you want to do at FIC will at least double with Eurasia Consult by your side. I see what you may overlook, I hear what may escape your attention, I ask the questions that you may fail to come up with. I am your sparring partner in discussing your strategy for the Chinese market.
Eurasia Consult’s expertise with Chinese food ingredients dates from 1985 and is unmatched.
We are looking forward to your contacts.
Eurasia Consult Consulting can help you embed your business in Chinese society.
Peter Peverelli is active in and with China since 1975.